I live to build others up through music, media, and relationships.

 

I’m eager to tell important stories to challenge perspectives and change narratives. Based in Atlanta, I currently work at Reach Records managing digital strategy activations for releases, working with our DSP partners for pitching and in-house content delivery, and curating digital experiences for fans.

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Originally from Grand Rapids, Michigan with a dual-major in Creativity & Innovation and Digital Media, I spent 7+ years working with multimedia and marketing campaigns for over 65+ different brands and companies, and brought those experiences into the music industry for digital campaigns for our artists now at Reach Records. 

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In short, I help artists and brands make the most of their online presence. To achieve it, my skills include branding, music marketing campaigns, email & SMS marketing, platform optimization (YouTube, SEO, Spotify, Facebook, websites, podcasts, etc), DDEX content delivery, metadata optimization, content monetization & rights, graphic design, video production, website development, and Shopify & Amazon Seller Central. In addition, I continue to pursuit with my multimedia production brand Griffin Media & Design.

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My study abroad during undergrad brought new perspectives in how people across the world engage and consume media, and the nuance in culture that opened a passion for building bridges not only between fan and artist, but connecting ideas and people across the world through global optimization.

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My hope is to continue to build bridges and be an advocate for media that meets humans where they are and builds them up to live for something greater than themselves. I will continue to be an advocate for connecting artists and fans alike to create experiences that will make an impact on their lifelong trajectory.